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I've been shitting my brains out all weekend. I have the shits for some reason, but I don't know why. I totally sympathize with people who suffer from Crohn's disease.

I have been on an artistic tear the last week or so. I don't consider myself an artist, but I have been subscribing to various art blogs and watching documentaries. I will see some image that will inspire me, so I fire up the computer and make some C-art.

C-art serves two purposes. The first is that it breaks up all that text. I'm not sure when it happened, but I started making the blog very visual. I find blogs with pictures very appealing, so I put a lot of visual elements in my blog.

The second purpose is promotional. My brand gets burned into people's brains the more they see it. Whether it is Facebook or a feed reader, people see my logo. It isn't the Nike swoosh, but it is deliberate marketing on my part. For most bloggers, their face becomes the identifier, but I learned from Pink Floyd and Tool that you want to be semi-anonymous. Those guys were hugely famous, but they could still walk into a grocery store without being mobbed by autograph seekers. I don't think I will ever be as big as the Floyd, but I take the steps now to protect my anonymity. I'm ok with my name being out there and my logo. But I want to be largely unknown when I am in public.

Time for a shower and work.

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