Rent a Crowd

This is the tenth year of the Wellington Sevens.

For the tenth straight year, everyday Kiwis will dress up and go to the Sevens.

For the tenth straight year, people will watch on TV.

For the tenth straight year, people will cheer and drink a lot of beer.

For the tenth straight year, the NZRFU will play modeling companies around the country, to dress up models and send them to the game, and then instruct TVNZ to focus their cameras on the models, thus giving a glamor impression to the Sevens.

And for the tenth straight year, NZ Journos who are aware of this repugnant piece of viral marketing will shut up and say nothing.

Still if your a rugby union fan (Im not) it must be fun, it just anit real.

Posted in: New Zealand Sport Journalists, NZRFU