Gabbo is Coming

Chris Schulz is the entertainment editor for New Zealand's leading webpage, stuff.co.nz.

The entertainment section is usually taken up by stories from the wire, involving such class acts as Britney Spears, Robbie Williams, the Pussycats dolls or the catch phrase comedy, Kath and Kim.

So basically they try to appeal to the demographic that gave Andy Millian nightmares.

They sometimes have exclusive video clips of trailers for movies, unfortunately these video clips have been on sites like youtube for months.

For the past three days they have been running a massive ad campaign, telling New Zealand that at 5am on Monday a major announcement will appear exclusive to stuff that will blow people away.

Clicking on the link takes to the Frontier touring webpage, so the announcement is of course of a concert.

Now major acts have come to New Zealand in the past year, I myself will be heading up to Auckland to see the great Billy Joel in three weeks time.

So who could it be?

I thought of the Simpson's episode, "GABBO" where the whole of Springfield was swamped with ads that Gabbo is coming. Gabbo turned out to be a puppet.

The act that is coming is of course NIN, a huge rock act, but with all the hype around who it could of been, there are going to be a lot of disappointed music fans.

Stuff.co.nz has a choice, they can either go the way of E online or they can become legitimate journalists.

I'm not holding my breath.

Posted in: media