Tuesday, September 27, 2005

UPDATE: It Ain't Over 'til You Settle

As anticipated (2/20), Yogi Berra has agreed to drop his lawsuit against TBS in exchange for an undisclosed settlement. The terms are confidential but Berra's lawyer calls it "substantial." (Rovell, "Misuse of Berra's name costs network, ESPN, 9/16/05). As you may recall, TBS used Berra's name in an advertisement without his permission to promote the syndication of 'Sex and the City.' The ad, which appeared on buses, billboards and in magazines nationwide, read: "Yogasm: a) a type of yo-yo trick b) sex with Yogi Berra c) what Samantha has with a guy from yoga class."

0 comments:

Post a Comment