Training Locales for Hire

As evidenced by a growing number of cities that have taken to attracting athletes and teams for short-term training at locations in close geographic proximity and prior to major international competitions -- such as the Olympic Games -- a cottage industry of sorts is emerging in the world of global sport. Cities that for whatever reason are not hosting the events themselves increasingly are putting out welcome mats, especially for athletes from far-flung countries, for training and acclimatization purposes. As an extension of hosting big-time sporting events, the same question must be asked: whether such hosting is motivated by prospects of an economic return on investment, the opportunity to bask in the celebrity of visiting athletes and teams, or something else.

Article-->
http://online.wsj.com/article_print/SB121520789826329305.html

Posted in: