As further evidence that the latest battleground in the Adidas-Nike "shoe wars" is being waged in China, Adidas will open its biggest retail store in the world in Beijing this Friday. China is already Nike's second-largest market after the US, and is set to achieve that status for Adidas by the end of 2008. It remains to be seen if Adidas' Olympic sponsorship and its mega-super store will give it any competitive advantage in overtaking its arch rival, Nike, in the China market.
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http://online.wsj.com/article_print/SB121502808513023827.html
http://online.wsj.com/article/SB121502881464123819.html?mod=Media-Marketing
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