Conflict of Interest or Corporate Screw Up?

Today's Wall Street Journal (see article, below) reported that a global advertising firm's handiwork has been found on both sides of the Olympic fence for the upcoming games in Beijing. TBWA Worldwide's China office produced an ad campaign for Olympic sponsor Adidas, which gloriously portrays Chinese people in support of its athletes in an unambiguous show of national unity. At the same time, its Paris office created an ad for Amnesty International depicting a person in front of an archery target with the caption: "After the Olympic Games, the fight for human rights must go on." Although Amnesty decided weeks ago to pull its ad, it is astounding that a leading multinational ad agency could find itself on both sides of a very public and delicate issue, especially considering the recent -- and white-hot -- attention given to China's ongoing human rights controversies.

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http://online.wsj.com/article/SB121598805607649301.html?mod=hps_us_inside_today

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