Fox Keeps Miller Ads Out of Super Bowl



Fox obviously values its sponsorship dollars. The network declined to run an ad by Miller that was critical of Anheuser-Busch, the company that bought the most advertising time during the Super Bowl. Said Fox executive Jon Nesvig:

"While we appreciate Miller's desire to advertise with us and would willingly accept other ads for Miller products, the decision was made to reject these specific ads based on the degree of spending Anheuser-Busch has achieved in support of Fox and the Super Bowl."

I am curious as to whether A-B had this in its contract with Fox, because usually exclusivity, or protection of this nature, costs an advertiser a premium. On the other hand, perhaps Fox knew better than to bit the hand that feeds it.

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