Interesting news in trademark law. The Trademark Blog (a very interesting read) alerted me to this last week. The Wall Street Journal ran a front-page article on November 12 about rivalry licensing, which is the increasingly common practice of one team allowing its mascot to be comically abused by its rival mascot for a fee and a chance to do the same in return.



If I ever figure out how to post pictures, I can show some examples, but for now you can see some here.



In the $3 billion world of collegiate sports licensing, rivalry licensing has become very profitable for schools. And as a Duke fan, I appreciate anytime I can legally disparage a Tarheel.

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